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Privacy Policy

We are very pleased about your interest in our company. Data protection is of a particularly high priority for the management of Almagu USA Inc. The use of the website is possible without any indication of personal data. However, if you want to use our services processing of personal data could become necessary. If processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain the consent of the data subject.


With the following privacy policy, we inform you about the nature, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of the processing. In addition, we inform you below about the third-party components we use for optimization purposes and to increase the quality of use, insofar as third parties process data on their own responsibility.


Personal data are processed by us only as necessary and for the purpose of providing a functional and user-friendly website, including its contents and the services offered there.


Almagu USA Inc. respects your right to privacy when you use our website or when you contact us. By using our website or providing us with personal information, you accept the practices described in this Privacy Policy. If you do not agree with this privacy policy, we recommend that you do not use or visit our website or provide any personal data.


Almagu USA Inc. reserves the right to change this privacy policy at any time. You should therefore check it regularly for changes. Changes will become effective upon their posting on this website, and we will notify you appropriately of any material changes.


In accordance with the General Data Protection Regulation (hereinafter referred to as "GDPR"),


  • "personal data" is any information relating to an identified or identifiable living individual. Various pieces of information that together can lead to the identification of a specific person also constitute personal data. Personal data that have been anonymised, encrypted or pseudonymized, but can be used to re-identify an individual, remain personal data and fall within the scope of the General Data Protection Regulation. Personal data that have been anonymised in such a way that the data subject cannot be identified or can no longer be identified are no longer considered personal data. For the data to be truly anonymised, the anonymization must be irreversible.


  • "processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.


Our Principles:

Almagu USA Inc. respects your right to privacy and is committed to the following key principles:


  • We protect your privacy and aim to provide you with a service that is tailored to your needs.

  • Personal data is collected for specific purposes based on your consent or a legitimate interest when you contact us.

  • You have the right to information and access to your personal data at any time and may request its correction or deletion.

  • We do not sell your personal data to third parties. However, if necessary and if explicitly mentioned afterwards or if you have consented, we may share your data with group companies, brand licensees, partners and other service providers. In this case, their own privacy policies may also apply.

  • We take all reasonable measures to ensure the security and protection of your data from misuse.


We are pleased that you are visiting and using our website, online store, and social media presences. We hope that during your visit you will learn more interesting facts about Almagu USA Inc., the history of our brands and our products and services.


Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws is:


Almagu USA Inc



What data do we process?

We process your personal data. This is any information relating to an identified or identifiable individual (Art. 4 No. 1 GDPR). We process contact data of our users, business partners and other third parties. We also process payment data and, where applicable, other information on personal and economic circumstances, insofar as this is necessary for the provision of our services. We also process data that we do not receive from you directly, but from other third parties. In this context, we also include data from publicly accessible sources, namely directories, registers and the freely accessible Internet. The specification of the data processing depends on the use of the respective function. On the web site, data processing may be different from that on the app. You will find further supplementary information there in each case.


Information we collect

We may collect, store and use the following types of personal information:

  • Inventory Data (e.g., person master data, names or addresses).

  • Contact Data (e.g., email, phone numbers).

  • Content data (e.g.text input in our website Text to Speech Demo)

  • Usage data (e.g., web sites visited, interest in content, access times).

  • Meta/communication data (e.g., device information, IP addresses).

  • Contract data (e.g., subject matter of contract, term),

  • Payment data (e.g., bank details, invoices).


How we use information

The main reason we use your information is to provide and improve our services. We also use your information to protect you and to provide you with advertisements that may be of interest to you. Read on for a more detailed explanation of the various reasons we use your information, along with practical examples.


  • To provide our services to you

  • To provide you with customer support and respond to your inquiries

  • To complete your transactions

  • To communicate with you about our services

  • To improve our services and develop new services

  • To conduct research and analysis of user behavior to improve our services and content (e.g., we may decide to change the look and feel or even substantially modify a particular feature based on user behavior)

  • To develop new features and services

  • To prevent, detect and respond to fraud or other illegal or unauthorized activities

  • To address ongoing or perceived misconduct

  • To perform data analysis to better understand these activities and develop countermeasures

  • To retain data related to fraudulent activity to prevent recurrence

  • To ensure compliance with laws

  • To comply with legal requirements

  • To assist law enforcement

  • To enforce or exercise our rights, for example, our terms of use


How do we collect your data?

On the one hand, your data is collected by you providing it to us. Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.


What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior and to provide our services



We use so-called cookies with our internet presence. Cookies are small text files or other storage technologies that are placed and stored on your end device by the Internet browser you use. These cookies are used to process certain information about you on an individual basis, such as your browser or location data or your IP address.


This processing makes our website more user-friendly, effective and secure. The legal basis for this processing is a contract, insofar as these cookies data are processed for the purpose of initiating or executing a contract. If the processing does not serve to initiate or execute a contract, our legitimate interest lies in improving the functionality of our website. In this case, the legal basis is our legitimate interest.


If you wish to learn more about cookies in general and how they work, please visit All About Cookies. If you want to read more about the cookies we use, please refer to our Cookie Policy.


Server data

For technical reasons, in particular to ensure a secure and stable Internet presence, data is transmitted by your Internet browser to us or to our web space provider. These so-called server log files include the type and version of your internet browser, the operating system, the website from which you accessed our website (referrer URL), the website(s) of our website that you visit, the date and time of the respective access as well as the IP address of the internet connection from which our website is used.


The data collected in this way is temporarily stored, but not together with other data about you. This storage takes place on the legal basis of our legitimate interest. Our legitimate interest lies in the improvement, stability, functionality and security of our website. The data is deleted again after seven days at the latest, unless further storage is required for evidence purposes. Otherwise, the data is exempt from deletion in whole or in part until the final clarification of an incident.


Contact forms

If you send us inquiries via our contact form, your data from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.


The processing of the data entered in the contact form is therefore based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.


The data you entered in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions - in particular retention periods - remain unaffected.


Text to Speech Demo

If you use the Text to Speech Demo available on our website, your data, will be processed by us for the purpose of providing you a demonstration of our technology and text to speech services. The processing of the data entered in the Text to Speech Demo is thus based on your consent (Art. 6 para. 1 lit. a GDPR) and our legitimate interest (Art. 6 para. 1 lit. f GDPR). You can revoke your consent at any time, however this will render your use of our Text to Speech Demo as no longer possible.


Direct marketing

The legal basis for the processing of your personal data in the context of direct marketing measures is either your consent or our legitimate interest in marketing and promoting our courses and services. The purpose of processing your personal data in the context of direct marketing measures is to send information, offers and, if applicable, to promote sales.


Your personal data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected; this is the case in particular upon receipt of the revocation or objection. You can revoke your consent at any time for the future or object to the processing of your personal data in the context of direct marketing measures at any time for the future.


Contractual Relationship

In order to establish or implement the contractual relationship with our customers, it is regularly necessary to process the personal master, contract, and payment data provided to us. We also process customer and prospect data for evaluation and marketing purposes. This processing is carried out on the legal basis of our legitimate interest and serves our interest in further developing our offer and informing you specifically about our offers. Further data processing may take place if you have consented or if this serves the fulfillment of a legal obligation.


Commercial and business services

We process data of our contractual and business partners, e.g., customers and interested parties in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with contractual partners (or pre-contractual), e.g., to answer inquiries.


We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as for business organization. We only disclose the data of the contractual partners to third parties within the scope of the applicable law to the extent that this is necessary for the aforementioned purposes or for the fulfillment of legal obligations or with the consent of the contractual partners (e.g., to participating telecommunications, transport, and other auxiliary services as well as subcontractors, banks, tax and legal advisers, payment service providers or tax authorities).


Unless otherwise specified the purposes of processing are Contractual performance and service, contact requests and communication, office and organizational procedures, administration, and response to requests, visit action evaluation, interest-based and behavioral marketing. And, the Legal bases are Contractual performance and pre-contractual inquiries, Legal obligation, and our Legitimate interests.


Technical services

We process the data of our customers and clients in order to enable them to select, purchase or commission the selected services or works as well as associated activities and to pay for and deliver them or to execute or provide them. The required information is identified as such in the context of the order, purchase order or comparable contract conclusion and includes the information required for the provision of services and billing as well as contact information.


Unless otherwise specified the purposes of processing are Contractual performance and service, contact requests and communication, office and organizational procedures, administration, and response to requests, visit action evaluation, interest-based and behavioral marketing. And, the Legal bases are Contractual performance and pre-contractual inquiries, Legal obligation, and our Legitimate interests.


Data transfer to payment service providers

In order to fulfill the contract, we pass on your data to the company commissioned with the payment, insofar as this is necessary for the payment of our services. Depending on which payment method you select, we pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the selected payment service provider. In some cases, the selected payment service providers also collect this data themselves. In this case, the privacy policy of the respective payment service provider applies.The legal basis for the data processing is contract.


Payment services

We integrate payment services from third-party companies on our services. When you make a purchase from us, your payment data (e.g. name, payment amount, account details, credit card number) is processed by the payment service provider for the purpose of payment processing. For these transactions, the respective contract and data protection provisions of the respective providers apply. The payment service providers are used on the basis of Art. 6 para. 1 lit. b GDPR (contract processing) and in the interest of a smooth, convenient and secure payment process (Art. 6 para. 1 lit. f GDPR). Insofar as your consent is requested for certain actions, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consents can be revoked at any time for the future.


The data processed by the payment services include the payment data mentioned above. The information is necessary to carry out the transactions. However, the customer data entered is only processed by the payment service providers and stored by them. Furthermore, we cannot exclude that data of the payment service provider is transmitted to credit agencies. This transmission is intended, for example, to check identity and creditworthiness. In this regard, we refer to the terms and conditions and privacy policies of the respective payment service providers.


Encrypted payment transactions

If there is an obligation to transmit your payment data to us (e.g. account number in the case of direct debit authorization) after the conclusion of a fee-based contract, this data is required for payment processing.


Payment transactions via the common means of payment (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.


With encrypted communication, your payment data that you transmit to us cannot be read by third parties.


Data processing for the purpose of fraud prevention and optimization of our payment processes

Where applicable, we provide our service providers with further data, which they use together with the data necessary for the processing of the payment as our processors for the purpose of fraud prevention and optimization of our payment processes (e.g. invoicing, processing of contested payments, accounting support). This serves to protect our legitimate interests in our protection against fraud or in efficient payment management, which outweigh our interests in the context of a balancing of interests.


Legal defense and enforcement of our rights

The legal basis for the processing of your personal data in the context of legal defense and enforcement of our rights is our legitimate interest. The purpose of processing your personal data in the context of legal defense and enforcement of our rights is the defense against unjustified claims and the legal enforcement and assertion of claims and rights.


Your personal data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. The processing of your personal data in the context of legal defense and enforcement is mandatory for legal defense and enforcement of our rights. Consequently, there is no possibility for you to object.


Online Meetings

We may use video teleconferencing software programs to conduct our online meetings and various types of data are processed when using an online platform for meetings. The scope of the data depends on the information you provide before or during participation in an online meeting. If you contact us in electronic form, we store and process the data you have provided us with. The legal basis for this is our legitimate interest in effective customer communication in accordance with your consent and, insofar as it concerns an inquiry to enter into or fulfill a contract, also contract. You can request information about the purpose of processing, origin and, if applicable, recipients of your personal data from us free of charge at any time.



We have integrated components of YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and TV shows, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal.


The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.


By each call of one of the individual pages of this website, and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically caused by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube.

Within the scope of this technical procedure, YouTube and Google receive knowledge of which specific sub-page of our website is visited by you.


If you are is logged into YouTube at the same time, YouTube recognizes which specific sub-page of our website you are visiting by calling up a sub-page that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account.



We use the services of the homepage provider Ltd, Namal 40, 6350671 Tel Aviv, Israel. Hereinafter referred to as "". The registered office in Europe: Luxembourg S.a.r.l., 5 Rue Guillaume Kroll, L - 1882 Luxembourg. collects two types of data: personal data (which can be used to uniquely identify an individual) and non-personal data (which is not used for identification purposes). collects such information about our users and visitors, as well as users of users and others who provide it to us. may also collect, solely for and in the interest of our users, similar data related to visitors and users of our users' web sites or services. collects and uses data to provide our services and make them better and safer, as well as to contact our visitors, users and job applicants, and to comply with legal requirements applicable to may store and process personal data in the United States, Europe, Israel or other jurisdictions - either itself or through our affiliated companies and service providers. The data storage providers with whom works are contractually obligated to protect your data. may also collect, process and store such data in other locations, including the United States.


Wix may collect and process data about our users. We do so solely on behalf of and at the direction of our users. Our users are solely responsible for their users of users data, including for its legality, security and integrity. Wix has no direct relationship with users of users.


We may share the data of our visitors, users and their users of users with various third parties, including certain service providers, law enforcement agencies and application developers. In doing so, the data may only be shared in accordance with this policy.


Duration of storage and routine deletion of personal data

We process and store your personal data only for the period of time required to fulfill the purpose of storage or if this has been provided for, in laws or regulations. After the purpose has ceased to exist or has been fulfilled, your personal data will be deleted or blocked.


In the case of blocking, deletion will take place as soon as legal, statutory or contractual retention periods do not conflict with this, there is no reason to assume that deletion would impair your interests worthy of protection and deletion would not cause a disproportionately high expense due to the special nature of the storage.


Data transfer to third countries

If we use service providers in third countries, we take additional measures to ensure an adequate level of data protection for the transfer of personal data in accordance with Art. 44 of the GDPR and thus ensure that the transfer is generally permissible and that the special requirements for a transfer to a third country are met (e.g. by concluding standard contracts and additional guarantees, supplementary technical and organizational measures such as encryption or anonymization).


SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.


Social Media

The data you enter on our social media pages, such as comments, videos, pictures, likes, public messages, etc. are published by the social media platform and are not used or processed by us for any other purpose at any time. We only reserve the right to delete content if this should be necessary. Where applicable, we share your content on our site if this is a function of the social media platform and communicate with you via the social media platform. The legal basis is our legitimate interest. The data processing is carried out in the interest of our public relations and communication.


If you wish to object to certain data processing over which we have an influence, please contact us. We will then examine your objection. If you send us a request on the social media platform, we may also refer you to other secure communication channels that guarantee confidentiality, depending on the response required. You always have the option of sending us confidential inquiries to our address stated in the imprint.


As already stated, where the social media platform provider gives us the opportunity, we take care to design our social media pages to be as data protection compliant as possible. With regard to statistics that the provider of the social media platform makes available to us, we can only influence these to a limited extent and cannot switch them off. However, we make sure that no additional optional statistics are made available to us.


Data processing by the operator of the social media platform

The operator of the social media platform uses web tracking methods. The web tracking can also take place regardless of whether you are logged in or registered with the social media platform. As already explained, we can unfortunately hardly influence the web tracking methods of the social media platform. We cannot, for example, switch this off.


Please be aware: It cannot be ruled out that the provider of the social media platform uses your profile and behavioural data, for example to evaluate your habits, personal relationships, preferences, etc. We have no influence on this. In this respect, we have no influence on the processing of your data by the provider of the social media platform.


What rights do you have?


  • GDPR Rights

With regard to the data processing described in more detail below, users and data subjects have the right to


    • to confirmation as to whether data relating to them is being processed,

    • to information about the data processed, to further information about the data processing and to copies of the data;

    • to correction or completion of incorrect or incomplete data;

    • to immediate erasure of the data concerning them;

    • to receive the data concerning them and provided by them and to transfer this data to other providers/controllers;

    • to lodge a complaint with the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection provisions.


In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider of any correction or deletion of data or restriction of processing that takes place. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Notwithstanding this, the user has a right to information about these recipients.


Likewise,users and data subjects have the right to object to the future processing of data concerning them, insofar as the data is processed by the provider. In particular, an objection to data processing for the purpose of direct advertising is permissible.


The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.


We encourage you to get in touch if you have any concerns with how we collect or use your personal information.


The legal bases for processing are listed below and at least one of these must apply whenever we process personal data:

    • Consent: the individual has given clear consent to process personal data for a specific purpose.

    • Contract: the processing is necessary for a contract or because you have asked us to take specific steps before entering into a contract.

    • Legal obligation: the processing is necessary for us to comply with the law (not including contractual obligations).

    • Vital interests: the processing is necessary to protect someone’s life.

    • Public task: the processing is necessary for us to perform a task in the public interest or for official functions, and the task or function has a clear basis in law.

    • Legitimate interests: the processing is necessary for our legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect your personal data which overrides those legitimate interests.


  • California Specific Rights

If you are a California resident, you have the following rights:

You have the right to:


    • request, up to two times each year, access to categories and specific pieces of personal information about you that we collect, use, disclose, and sell.

    • request that we delete personal information that we collect from you, subject to applicable legal exceptions.

    • “opt out” of the “sale” of your “personal information” to “third parties”


In addition under California’s “Shine the Light” law, California residents who provide personal information (as defined in the statute) to obtain services are entitled to request and obtain from us, once per calendar year, information about the personal information we shared, if any, with other businesses for marketing uses. If applicable, this information would include the categories of personal information and the names and addresses of those businesses with which we shared such personal information for the immediate prior calendar year (e.g., requests made in the current year will receive information about the prior year).


If you have an account with Almagu USA Inc, you can use the relevant options directly in your account and, for example, change your opt-in/opt-out settings.


Automated decision-making

We do not use automated decision-making or profiling.


Do Not Sell My Personal Information

We do not sell information that directly identifies you, like your name, address or phone records.



It is important that the data we hold about you is accurate and current, therefore please keep us informed of any changes to your personal data.


Children Data

Our website is not intended for children, and we do not knowingly collect data relating to children. If you become aware that your Child has provided us with Personal Data, without parental consent, please contact us, and we take the necessary steps to remove that information from our server.


External Links

Our website contains links to the online offers of other providers. We hereby point out that we have no influence on the content of the linked online offers and the compliance with data protection regulations by their providers.


Changes and updates to the privacy policy

We kindly ask you to regularly inform yourself about the content of our privacy policy. We will amend the privacy policy as soon as changes to the data processing activities we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.


Concerns and Contact

If you have any concerns about a possible compromise of your privacy or misuse of your personal data on our part, or any other questions or comments, you can contact us.

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